Pedestrian guidance signage system in Hong Kong

UX Research Project

Project Overview

The objective of this UX research endeavor is to examine the effectiveness of the Wayfinding system offered by the Hong Kong Transport Department and the ARUP group, and devise design remedies that enhance the user experience.

My Contributions

My contributions to the Wayfinding project encompassed various tasks, including conducting a thorough literature review on guidelines and documents related to wayfinding systems. Additionally, I created a real-size prototype to be used for testing purposes, identified and recruited suitable testing users, and planned the test and survey questions to be used during the testing phase.Furthermore, I played a crucial role in organizing and running the user validation sessions, where the prototype and testing methods were put to the test. During these sessions, I facilitated user feedback and made necessary adjustments to the prototype based on user input, in order to improve the overall user experience.Overall, my contributions to the project were critical in ensuring that the wayfinding system was effective, efficient, and user-friendly, and that it met the needs and expectations of users.

Way finding Testing

Consultant and Designer

Aug 2021 - Dec 2022

The aim of the project is to collect and examine the feedback from Hong Kong users regarding the first prototypes of the pedestrian wayfinding signage system (the prototype) developed jointly by the ARUP Group Limited and the UK design firm Maynard. This project is an attempt to identify any existing problems with the prototype through a series of user tests with intended users. Within one and a half months, the team is striving to uncover any design defects or malfunctions in the prototypes in order to recommend corresponding design improvements in terms of legibility, usability and accessibility.

My team at the information design department is leading the user tests for the first prototype. The entire process of user testing will adopt a task-based approach, card sorting, and think aloud methods in which users are required to perform intended tasks in order to achieve their goals with the information presented from the prototype. The entire process of user testing will be video-recorded, and time-checking will be measured for subsequent analysis. In addition to the user test, follow-up questions will be conducted individually in order to gain a deeper understanding of the users' frustrations with the design.

Guideline development

Consultant and Designer

Aug 2021 - Dec 2022

The objective of the project is to provide design recommendations for ARUP's existing '02Sign Art Design' and the TPDM1 and SEGD white papers' guidance, based on the results of the user tests conducted in August 2021. The design recommendations will be rooted in the user-centred design approach. Due to time constraints for the tests, the team has agreed that the recommendations will primarily focus on three key design attributes: legibility, use of colour, and information hierarchy displayed on the totem of the wayfinding prototype. The '02 Sign Art Design' has been selected as the main prototype to be tested. The design recommendations have primarily resulted and been suggested from the user test conducted in August 2021. Additionally, feedback and guidance from the TPDM and SEGD's white papers have been taken into account for the design recommendations.

3D Rendering

Real totem

I hope you've enjoyed exploring my work and learning about my design process.

If you have any questions or would like to discuss potential collaboration opportunities, I would be more than happy to hear from you.

hi@clive.ng